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Welcome

The BBRL is a world class behavioral business research facility in the Walton College of Business at the University of Arkansas.  There are three interconnected labs at the BBRL:  a large computer lab, a series of breakout rooms, and a large staging area.  These labs are operated from a single state of the art observation room.

Behavioral researchers use the facility to study a wide variety of business and economic topics including strategic behavior, worker-employer relations, information processing, group problem solving, and decision making under uncertainty.

The Walton Research Laboratory in the Center for Academic Excellence is an interdisciplinary resource for studying human behavior and decision making. The laboratory allows researchers to test current theories in business and economics and provide an empirical basis for the development of new theories. The facility enables several different types of research experiments. For example, the break out rooms enable researcher to study group dynamics, group decision making, communication, and distributed tasks. This impacts everything from jury deliberations, to directing focus groups for new products, to managing companies with offices across the globe, to developing information systems. The flexibility of the large staging area allows researchers to recreate physical environments. Such a resource allows researchers to study how shelf arrangements impact buying behavior, how the excitement of a live auction impacts bidding behavior, or how the arrangement of goods impacts bidding in a silent charity auction.

Do you want to register as a subject?

The Behavioral Business Research Laboratories offer exciting opportunties to participate in a diverse range of academic research, some of which even pay you cash!  The BBRL maintains a database of eligible subjects and is open to all students on campus.  To register or find out more please click For Subjects.

BBRL Orientation Sessions

BBRL Orientation Sessions are mandatory for all new researchers wishing to use the facilities.  Learn what's available, and how to get the most out of your experiments by signing up today.

Please email Ben Armstrong to schedule an orientation in the lab.

All researchers must have IRB approval

All researchers and experiments MUST have Institutional Review Board (IRB) approval prior to being conducted.  A hardcopy must then be provided to a BBRL administrator to be kept on record.  For more information on the IRB please visit their website.