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Walton Directory
Viswanath Venkatesh

Viswanath Venkatesh

Distinguished Professor

George & Boyce Billingsley Endowed Chair in Information Systems

Department of Information Systems
Office: WCOB228
(479) 575-3869


Personal Website
  • B.E., Bharathiar University, India, Computer Science/Engineering, 5/1991
  • Ph.D., University of Minnesota, Business Management, 4/1998

Research Interests

  • Understanding technology in organizations and homes by focusing on electronic commerce
  • End-user training
  • User acceptance of new technologies
  • Gender and age differences in technology adoption and usage

Teaching Interests

Viswanath Venkatesh, John Aloysius, Hartmut Hoehle, Scot Burton, (in press). Design and Evaluation of Auto-ID Enabled Shopping Assistance Artifacts: Two Retail Store Laboratory Experiments, MIS Quarterly
John Aloysius, Viswanath Venkatesh, (2013). Mobile Point-of-Sale and Loss Prevention: An Assessment of Risk,Retail Industry Leaders Association
Tracy Sykes, Viswanath Venkatesh, (in press). Explaining Post-implementation Employee Job Performance: Role of Advice, Hindrance and Friendship Networks, and Technology Use, MIS Quarterly
Viswanath Venkatesh, Aaron Windeler, J B, (2012). Hype or Help? A longitudinal Field Study of Virtual World Use for Team Collaboration,Journal of the Association for Information Systems, 13 (10)
Pankaj Setia, Viswanath Venkatesh, Supreet Joglekar, (in press). Leveraging IS for creating a customer-centric organization: How information quality leads to localized capabilities and service performance, MIS Quarterly
Arun Rai, Likoebe Maruping, Viswanath Venkatesh, (2009). Offshore information systems project success: The role of social embeddedness and cultural characteristics,MIS Quarterly, 33 (3): 617-641
Viswanath Venkatesh, Fred Davis, M. Morris, Dead or Alive? The Development, Trajectory, and Future of Technology Adoption Research, Journal of the Association for Information Systems
Viswanath Venkatesh, R Agarwal, (2006). Turning Visitors into Customers: A Usability-centric Perspective on Purchase Behavior in Electronic Channels,Management Science,
Over 10,000 per Web of Science, , 2014
Sam M. Walton College of Business
Business Building 301
Fayetteville, AR 72701
PH: (479) 575-5949
FX: (479) 575-4435