WELCOME TO MARKETING

Welcome to the Department of Marketing at the Sam M. Walton College of Business. 

Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" (American Marketing Association). Marketing is the area in an organization involved in generating sales and revenue, whereas most other areas (e.g., information systems, accounting, production) are costs to the organization. 

"Overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 13 percent through 2018. Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one’s product or service stand out in the crowd." (Bureau of Labor Statistics 2011).

"Overall employment of market and survey researchers is projected to grow 28 percent from 2008 to 2018, much faster than the average for all occupations. Marketing research provides organizations valuable feedback from purchasers, allowing companies to evaluate consumer satisfaction and adjust their marketing strategies and plan more effectively for the future" (Bureau of Labor Statistics 2011).

DEGREES OFFERED

MARKETING NEWS

• Alumni Association Selects Distinguished Faculty, Baum Award Recipients
  Each year, the Arkansas Alumni Association and the University of Arkansas proudly recognize the exemplary achievements of faculty through the Faculty Distinguished Achievement Awards and the Charles and Nadine Baum Faculty Teaching Award.
• Dustin Dingenthal, University Chapter of American Marketing Association Win Awards
  Dustin Dingenthal, a senior marketing major in the Sam M. Walton College of Business, won the Northwestern Mutual Sales Competition at the 34th annual International Collegiate American Marketing Association Conference, held during March in New Orleans.
• Researcher Discusses Sustainability Labels and the Search for ''No Impact'' Food
  Doctoral student presents results of her first-ever study to campus.
• Walton College to Launch Entrepreneurship Program in Panama
  The Sam M. Walton College of Business at the University of Arkansas, with the help of the Arkansas World Trade Center and in collaboration with a governmental agency in Panama, is launching a program to instruct Panamanian entrepreneurs in the techniques of starting a successful business.

PEOPLE

The Department of Marketing has 14 full-time faculty members, 2 staff members, and 6-8 doctoral students in residence. Marketing faculty members have been recognized for their excellence in teaching, research, and service. Approximately 150 undergraduate students in marketing will graduate each year.