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WELCOME TO MARKETING

Welcome to the Department of Marketing at the Sam M. Walton College of Business. 

Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" (American Marketing Association). Marketing is the area in an organization involved in generating sales and revenue, whereas most other areas (e.g., information systems, accounting, production) are costs to the organization. 

"Overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 13 percent through 2018. Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one’s product or service stand out in the crowd." (Bureau of Labor Statistics 2011).

"Overall employment of market and survey researchers is projected to grow 28 percent from 2008 to 2018, much faster than the average for all occupations. Marketing research provides organizations valuable feedback from purchasers, allowing companies to evaluate consumer satisfaction and adjust their marketing strategies and plan more effectively for the future" (Bureau of Labor Statistics 2011).

DEGREES OFFERED

 
Bachelor of Science in Business Administration
  • Marketing Major
  • Retail Major
Bachelor of Science in International Business
  • Marketing Major
Ph.D. in Business Administration
  • Marketing Concentration
In addition, the department is involved in the M.B.A. program, both full-time and managerial, offering a retail marketing track.

MARKETING NEWS

  • 2014-15 Walton College Student Ambassadors Chosen
    Thirteen undergraduate business majors have been named the 2014-15 Walton College Student Ambassadors. The students assist the undergraduate programs office with recruitment efforts through sharing their college experiences with prospective students and their families throughout the year.
  • Walton College Again Ranked in Top 50 by Businessweek
    The Sam M. Walton College of Business at the University of Arkansas ranks in the top 50 among public undergraduate business programs in the 2014 report from Businessweek.
  • Walton Hosts Southeast Marketing Symposium
    The Sam M. Walton College of Business served as host for the Southeast Marketing Symposium, a gathering of Ph.D. students and faculty from universities in the Southeastern United States, March 6-8. During the symposium, Ph.D. students present research findings, covering a diverse range of topics from salesperson characteristics and behaviors to price fairness perception.
  • Honors College Awards Exceptional Faculty
    Molly Rapert and Robert Stapp of the Walton College were among five outstanding faculty members recognized at the annual Honors College Faculty Reception.
  • Alumna Interviewed by Retail Leader
    Jerra Nalley, who graduated with a marketing degree from the Walton College, was interviewed for an article in Retail Leader.

PEOPLE

The Department of Marketing has 14 full-time faculty members, 2 staff members, and 6-8 doctoral students in residence. Marketing faculty members have been recognized for their excellence in teaching, research, and service. Approximately 150 undergraduate students in marketing will graduate each year.

 


Department of Marketing
Business Building 302
Fayetteville, AR 72701
(479) 575-4055  p
(479) 575-8407  f