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On the Market

ANDREA HEINTZ TANGARI

Degrees

• BA, Indiana University, Marketing, 2002
• MBA, University of Arkansas, 2006

Teaching Areas

• Promotional Strategy
• Markets & Consumers

Research Interests

• Message Framing Effects
• Psychological Distance and Construal Levels
• Influencing Sustainable Consumer Behavior

Andrea Tangari entered the doctoral program in 2006. Before coming to the University of Arkansas, Andrea worked for Ecolab in Chicago as a Manager of Operations for the EcoSure division where she was in charge of projects that provided food safety/quality evaluations and reporting to restaurants and projects involving evaluating and reporting on retail displays for consumer packaged goods companies. She currently has papers that have been accepted to the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Public Policy and Marketing, Journal of Advertising and the International Journal of Physical Distribution and Logistics Management. Andrea expects to complete her degree in May, 2010.

Andrea loves animals and enjoys working with animals at local shelters and has two cats of her own. In addition, Andrea enjoys riding horses and other outdoor activities.