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Andrea Tangari
Ph.D. Student
Sam M. Walton College of Business
Office: WCOB 315C
PH: (479) 575-8748
atangari@walton.uark.edu
Recent Publications
| Burton, S., Howlett, E., & Tangari, A.H. (2009). |
| Food for thought: How will the nutrition labeling of quick |
| service menu items influence consumers' product |
| evaluations, purchase intentions, and choices. Journal |
| of Retailing, 85, 258-273. |
| Tangari, A.H., Folse, J.A., Burton, S., & Kees, J. |
| (Forthcoming). The moderating influence of consumers' |
| temporal orientations on the framing of societal threats and |
| corporate responses in cause-related marketing |
| campaigns. Journal of Advertising. |
| Waller, M.A., Williams, B.D., Tangari, A.H., & Burton, S. |
| (Forthcoming 2009). Marketing at the retail shelf: An |
| exploration of moderating effects of logistics on SKU |
| market share. Journal of the Academy of Marketing |
| Science. |
Degrees
- BA, Indiana University, Marketing, 2002
- MBA, University of Arkansas, 2006
Teaching Areas
- Promotional Strategy
- Markets & Consumers
Research Interests
- Message Framing Effects
- Psychological Distance and Construal Levels
- Influencing Sustainable Consumer Behavior
|
Mailing Address: Andrea Tangari |
Andrea Tangari entered the doctoral program in 2006. Before coming to the University of Arkansas, Andrea worked for Ecolab in Chicago as a Manager of Operations for the EcoSure division where she was in charge of projects that provided food safety/quality evaluations and reporting to restaurants and projects involving evaluating and reporting on retail displays for consumer packaged goods companies. She currently has papers that have been accepted to the Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Journal of Advertising and the International Journal of Physical Distribution and Logistics Management. Andrea expects to complete her degree in May, 2010.
Andrea loves animals and enjoys working with animals at local shelters and has two cats of her own. In addition, Andrea enjoys riding horses and other outdoor activities.
