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Robert E. Stassen
Associate Professor, Marketing
Sam M. Walton College of Business
Office: WCOB 320
PH: (479) 575-6155
bstassen@walton.uark.edu 

 

 

Recent Publications

Grunhagan, M., DiPietro, R.B., Stassen, R.,& Frazer, L. (2008).
        The effective delivery of franchisor services: A comparison of
        U.S. and German support practices for franchisees. Journal
        of Marketing Channels, 15, 315-335.
 
Stassen, R.E. & Waller, M. (2002). Logistics and assortment
        depth in the retail supply chain: Evidence from grocery
        categories. Journal of Business Logistics, 23, 125-143.

Degrees

  • BS, University of Minnesota, Agronomy & Horticulture, 1979
  • MBA, University of Nebraska - Lincoln, Finance, 1986
  • Ph.D., University of Nebraska - Lincoln, Marketing, 1989

Teaching Areas

  • Marketing Research
  • Retail Marketing Strategy
  • Retail Buying and Merchandise Control

Research Interests

  • Distribution
  • Franchising
  • Retailing

Mailing Address:

Robert Stassen
Department of Marketing and Logistics
Sam M. Walton College of Business
302 Business Building
University of Arkansas
Fayetteville, AR  72701-1201

Bob Stassen is a member of the International Society of Franchising, the American Marketing Association, and the American Collegiate Retailing Association.

© 2009 Sam M. Walton College of Business · University of Arkansas · All rights reserved.
301 Business Building, Fayetteville, AR 72701, (479) 575-5949