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Ronn J. Smith
Assistant Professor, Marketing
Sam M. Walton College of Business
Office: WCOB 325
PH: (479) 575-4632
rjsmith@walton.uark.edu
Recent Publications
| Smith, R.J. & Eroglu, C. (Forthcoming 2009). Assessing |
| consumer attitudes toward off-site customer service |
| contact methods. International Journal of Logistics |
| Management, 20(2). |
| Fries, J., Turri, A., Bello, D., & Smith, R. (Forthcoming 2009). |
| Factors that influence the implementation of RFID |
| programs. Journal of Business and Industrial Marketing. |
| Sprott, D.E., Smith, R.J., Spangenberg, E.R., & Freson, T.S. |
| (2004). Specificity of prediction requests: Evidence for the |
| differential effects of self-prophecy on committmet to a |
| health assessment. Journal of Applied Social Psychology, |
| 34, 1176-1190. |
Degrees
- BS, Montana State University at Billings, Business Administration, 1999
- MS, Montana State University at Billings, Information Processing and Communication, 2000
- Ph.D., Washington State University, Marketing, 2004
Teaching Areas
- Markets and Consumers
- Marketing Theory Ph.D. Seminar
Research Interests
- Consumer Psychology
- Consumer Behavior
|
Mailing Address: Ronn Smith |
Ronn’s research interests broadly lie in the areas of consumer behavior and consumer psychology. Specifically, some of his research interests include studying the use of prediction requests (self-prophecy influence technique) in social marketing contexts and the impact of implicit associations on consumer behavior. His scholarly activity has been published in the Journal of Marketing, Journal of Applied Social Psychology, and Journal of Business Logistics. He has presented his research at academic meetings including the Association for Consumer Research and Marketing & Public Policy conferences. He is a member of the American Marketing Association, Association for Consumer Research and Society for Consumer Psychology. Before pursuing a career in academia, he co-owned and managed a retail venture.
