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Molly I. Rapert
Associate Professor, Marketing
Sam M. Walton College of Business
Office: WCOB 312
PH: (479) 575-7707
mrapert@walton.uark.edu
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Recent Publications

 Rapert, M. & Currington, W. (Forthcoming 2009). Navigating
         the sea of change: Developing and implementing an
         interdisciplinary undergraduate core curriculum. Journal
         Innovative Education Strategies.
 
 Esper, T., Fugate, B., & Rapert, M. (2008). Enhancing
        relationships within groups: The impact of role perceptions
        within logistics teams. Journal of Relationship Marketing,
        7, 121-150.
 
 Smith, S., Cole, J., Fisher, D., Murray, J., & Rapert, M. (2006).
        Gearhead pilgrmage: The Queen Mary summit of Indiana
        Jones fans. Advances in Consumer Research, 33.

Degrees

  • BSBA, University of Arkansas, Marketing, 1985
  • MBA, University of Arkansas, Business, 1987
  • Ph.D., University of Memphis, Marketing, 1992

Teaching Areas

  • Marketing Management
  • Marketing Research
  • Global Consumers

Research Interests

  • Intrafirm Relationships that Facilitate Strategic Marketing Initiatives
  • Sustainability as a Competitive Advantage
  • Communication Networks within Organizations

Mailing Address:

Molly Rapert
Department of Marketing and Logistics
Sam M. Walton College of Business
302 Business Building
University of Arkansas
Fayetteville, AR  72701-1201


Molly Rapert received her undergraduate and master’s degrees from the College of Business Administration of the University of Arkansas. Returning to the University of Arkansas after receiving her doctorate from University of Memphis, Dr. Rapert teaches in the area of Marketing Management and Global Consumers. She is passionate about teaching, incorporating the unique approach of a readings-based, seminar style undergraduate course which is design in collaboration with her Advisory Board of twenty executives.

She is the recipient of the Beta Gamma Sigma Outstanding Teaching Award (2007), Arkansas Alumni Association Excellence in Teaching Award (2002), Walton College of Business Excellence in Teaching Award (2001, 1998), WCOB Excellence in Service Award (2006, 1993), and the Excellence in Advising Award (1996). Her research work has been published in Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, Journal of Professional Services Marketing, Journal of Hospital Marketing, Journal of Health Care Marketing, Health Marketing Quarterly, and Journal of Managerial Issues. She is the Director of the Walton College of Business Center for Teaching Effectiveness and serves as a member of the Board of Directors for the Walton College Alumni Society, among many other service activities.

Molly and her husband, Jimmy, have four children: Jase, Luke, Jonah, and Marie. She travels with them to Italy each summer where she represents the University of Arkansas, teaching in the CIMBA study-abroad program in Paderno del Grappa.

© 2009 Sam M. Walton College of Business · University of Arkansas · All rights reserved.
301 Business Building, Fayetteville, AR 72701, (479) 575-5949