MKTL Home
QUICK LINKS
- Apply Online
- Request Information
- Request a Visit
- RazAlert - Emergency Notification
- Blackboard
- ISIS System
- eRecruiting Experience
- Xpress Mail
- Directory
- Technology Center
- Walton Intranet
- Outlook Web Access
David L. Kurtz
Distinguished Professor, Marketing
R. A. & Vivian Young Chair in Marketing
Sam M. Walton College of Business
Office: WCOB 314
PH: (479) 575-6035
dkurtz@walton.uark.edu
Recent Publications
| Kurtz, D. & Boone, L.E. (2009). Contemporary business. |
| (13th ed.). Hoboken, New Jersey: John Wiley & Sons. |
| Kurtz, D. & Boone, L.E. (Forthcoming 2010). Contemporary |
| marketing. (15th ed.). Mason, Ohio: Cengage Learning. |
| Kurtz, D., Bui, M., & Tangari, A.H. (2007). The success of |
| marketing doctoral programs: Input from doctoral |
| students' evaluations. Journal for Advancement in |
| Marketing Education, 10. 61-69. |
Degrees
- BA, Davis & Elkins College, Business Management, 1963
- MBA, University of Arkansas, 1963
- Ph.D., University of Arkansas, Marketing, 1969
Teaching Areas
- Principles of Marketing
- Sales Management
Research Interests
- Marketing Education Issues
|
Mailing Address: David Kurtz |
Dr. Kurtz is the senior distinguished professor in the Walton College. He also holds the R.A. & Vivian Young Chair in Marketing. He is the author of over 50 books and 130 articles, papers, cases, and proceedings. Kurtz's academic articles have appeared in such publications as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and the Journal of Business Research. Kurtz is also the co-author of two leading business textbooks. Some 7 million students have studied from Dr. Kurtz's texts.
