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Steven W. Kopp
Associate Professor, Marketing
Coordinator, Ph.D. Program
Sam M. Walton College of Business
Office: WCOB 323
PH: (479) 575-3228
skopp@walton.uark.edu
Recent Publications
| Kopp, S. (2009). The influence of death attitudes and knowledge |
| of end of life options on attitudes toward physician-assisted |
| suicide. Journal of Death and Dying, 58, 299-311. |
| Kopp, S. & Kemp, E. (2007). Examining consumer awareness |
| regarding the legal obligation of funeral providers. Journal |
| of Consumer Affairs, 41, 326-340. |
| Kopp, S. & Kemp, E. (2007). The death care industry: A review |
| of regulatory and consumer issues. Journal of Consumer |
| Affairs, 41, 150-173. |
Degrees
- BS, University of Missouri, Rolla, Geological Engineering, 1981
- MBA, University of Southern Mississippi, Hattiesburg, 1986
- Ph.D., Michigan State University, Marketing, 1994
Teaching Areas
- Marketing Research
- Marketing Management
- Special Problems in Marketing
Research Interests
- Intellectual Property in Marketing Strategy
- Consumer Decision-Making
- Marketing and Public Policy
|
Mailing Address: Steven Kopp |
Steven W. Kopp is Associate Professor and coordinator of the Marketing and Logistics Ph.D. program. After a beginning his career as an engineer for a company in the oilfield services, Steve eventually moved into the sales side of the company where he discovered his interest in advertising, sales and strategy. Steve joined the Sam M. Walton College of Business in August 1992 after earning his Ph.D. from Michigan State University.
His primary research areas include the examination of the role of intellectual property in marketing strategy, consumer decision making with respect to “end of life” products and services (e.g. funerals), and other topics related to marketing and public policy. Steve’s research has been presented before the Federal Trade Commission and the Food and Drug Administration. He currently serves on the editorial review board for the Journal of Public Policy & Marketing as well as the advisory board for the Villanova Center for Marketing and Public Policy research.
