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ALUMNI SPOTLIGHT

Douglas W. Vorhies, Ph.D.

• BS, Iowa State University
• MBA, Western Illinois University
• Ph.D., University of Arkansas, Marketing

Dr. Douglas W. Vorhies is Associate Professor of Marketing, School of Business Administration, the University of Mississippi, where he also serves as the Director of the M.B.A. program and Ph.D. Coordinator in Marketing. Dr. Vorhies holds a Bachelor of Science degree from Iowa State University, an M.B.A. from Western Illinois University and the Ph.D. in Marketing from the University of Arkansas. While at Arkansas, he was an American Marketing Association Doctoral Consortium Fellow.

Dr. Vorhies teaches in the areas of professional selling and sales management, marketing strategy, research methods and statistics at the undergraduate, M.B.A., and Ph.D. levels, respectively. His primary research contributions are in the area of marketing strategy dealing with the competitive advantage resulting from successful deployment of firm resources via marketing capabilities. Other research interests include the linkages between business strategy, environmental dynamism, marketing capabilities and firm performance as well as brand management and customer relationship management capabilities and firm performance.

Dr. Vorhies has published in the Journal of Marketing, Strategic Management Journal, the Journal of the Academy Marketing Science, International Journal of Research in Marketing, Decision Sciences, the Journal of Product Innovation Management, Journal of Personal Selling and Sales Management, Industrial Marketing Management, and the European Journal of Marketing. He also serves on the editorial review board of the Journal of the Academy of Marketing Science and the Journal of Strategic Marketing. In 2009, he was honored by the University of Mississippi Business School with their Senior Researcher of the Year Award.

Research Interests

• Deployment of firm resources via marketing capabilities
• Business strategy and environmental dynamism, marketing capabilities, and firm performance

Teaching Areas

• Professional Selling and Sales Management
• Marketing Strategy
• Research Methods and Statistics