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Undergraduate Programs
Marketing and Logistics Quick Facts
- Ranked #6 among public Marketing programs and #13 overall - Business Week, 2008
- Ranked #11 among publc Supply Chain Management programs and #15 overall - U.S. News & World Report, 2009
- Our department graduates more students than any other in the state.
OVERVIEW
Marketing and Logistics is the largest department in the Walton College. We offer undergraduate degrees in Retail Marketing, Marketing Management, and Transportation and Logistics. We currently have eighteen faculty members and eight doctoral students who teach classes, conduct research, and interact with profit and non-profit organizations. Our professors collaborate with companies such as Wal-Mart, JB Hunt, Procter & Gamble, General Mills, FedEx, and many other high-profile companies.
OUR STUDENTS
Students in the Department of Marketing and Logistics are involved in cooperative education (i.e., earning college credit for work experience while in school) and professional organizations. The Collegiate Chapter of the American Marketing Association and the Transportation & Logistics Association, among other student organizations, provide opportunities for students to interact with professionals and augment their classroom learning. Students can also interact with Fortune 500 companies through various outreach centers. These associations provide individuals with valuable short- and long-term networks with alumni, faculty, and students.
Students in the marketing and logistics department have the opportunity to learn from top-notch business executives through the Executive-in-Residence Program. Executives in this program teach a customized course alongside a faculty member.
Pictured above: 2009 Honors Marketing Colloquium with Executive-in-Residence Donald Frieson, Senior Vice President of Wal-Mart Store Operations.
Pictured above: 2009 Honors Marketing Colloquium with Executive-in-Residence Donald Frieson, Senior Vice President of Wal-Mart Store Operations.
UNDERGRADUATE DEGREES OFFERED
Bachelor of Science in Business Administration
- Marketing Major
- Concentrations Include:
- Retail Marketing
- Marketing Management
- Concentrations Include:
- Transportation & Logistics Major
Bachelor of Science in International Business
- Marketing Concentration
- Transportation & Logistics Concentration
