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Marketing Program

MARKETING B.S.B.A.

The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies in profit or nonprofit organizations. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing. Students majoring in marketing are actively subjected to problem-solving situations, both domestic and international, where a variety of contemporary tools are employed to stimulate the strategic decision-making process. Supportive disciplines with which the marketer should be familiar include psychology, sociology, accounting, economics, statistics, quantitative analysis, and research methodology.

The marketing major has two concentrations to select from: marketing management and retail marketing. The marketing management concentration is intended to provide students with broad knowledge and skills in marketing applicable to industry. The retail marketing concentration prepares students for marketing careers in the retail industry.

The major in marketing requires 24 hours of major and collateral courses in the discipline as well as satisfying the other requirements for the B.S.B.A. degree. A maximum of 27 hours is allowed in a business major or discipline field of study (i.e., core, major, electives) unless the extra courses are part of an interdisciplinary minor or collateral track.

MARKETING MINOR FOR BUSINESS STUDENTS

The Department of Marketing and Logistics offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers. The minor requires the completion of 15 hours of study with all of the courses applied toward the minor taken in residence. The 15 hours include the following courses:

  • MKTG 3433 Introduction to Marketing Strategy
  • MKTG 3553 Consumer Behavior

Plus nine hours from the following courses:

  • MKTG 4233 Integrated Marketing Communications
  • MKTG 4343 Selling and Sales Management
  • MKTG 3633 Marketing Research
  • MKTG 4633 Global Marketing
  • MKTG 4433 Retail Strategy
  • MKTG 4443 Retail Buying and Merchandising

 

RETAIL MARKETING

MARKETING MANAGEMENT

B.S.I.B., MARKETING CONCENTRATION

The Bachelor of Science in International Business degree with a concentration in marketing is intended for students who wish to learn more about the international aspects of business, and it provides preparation for careers in marketing. This degree is also well suited for students wishing to continue their studies in law, international affairs, or graduate education in business and economics.

This degree requires completion of the University Core and Walton College Core courses, as well as course work in international business, a single foreign language and an area of study related to that language. In addition, students must complete a 21-hour marketing concentration.

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