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Marketing Faculty

Dub Ashton
Associate Professor, Marketing
Sam M. Walton College of Business
Office: WCOB 319
PH: (479) 575-2564
dashton@walton.uark.edu


Degrees
BBA, Memphis State University, Marketing, 1967
MBA, Memphis State University, Behavioral Marketing, 1968
Ph.D., University of Georgia, Marketing, 1975

Teaching Areas
Consumer Behavior
Market Research
Market Strategy

Research Interests
Brand Imitation and Consumer Confusion
Threats of Brand Imitation and Knock-offs: Defense Under the Lanham Act, 1946
Product/Brand Choice Decision of the Generation Y Market

John W. Cole
Visiting Instructor, Marketing
Sam M. Walton College of Business
Office: WCOB 349
PH: (479) 575-4513
jcole@walton.uark.edu

 

   

Degrees
BSBA, University of Arkansas, Marketing, 1976
MBA, University of Arkansas, 1977

Teaching Areas
Selling and Sales Management
Markets and Consumers
Retail Marketing Strategy

Betsy H. Howlett
Professor, Marketing
Sam M. Walton College of Business
Office: WCOB 322
PH: (479) 575-3227
ehowlett@walton.uark.edu

 

Degrees
BA, Lehigh University, Psychology, 1981
MS, Lehigh University, Psychology, 1983
Ph.D., The Fuqua School of Business, Duke University, Marketing, 1988

Teaching Areas
Consumer Behavior
Advertising and Promotional Strategy
Behavioral Decision Research

Research Interests
Consumer Health and Welfare
Information Provision
Consumer-Oriented Sustainability Issues

Thomas D. Jensen
Professor, Marketing
Wal-Mart Lecturer in Retailing
Department Chair
Sam M. Walton College of Business
Office: WCOB 302B
PH: (479) 575-3966
tjensen@walton.uark.edu

Degrees
BA, University of Arkansas, Psychology, 1977
MA, University of Arkansas, Experimental Psychology, 1979
Ph.D., University of Arkansas, Experimental Psychology, 1982

Teaching Areas
Promotional Strategy
Consumer Behavior
Retail Marketing

Research Interests
Advertising Endorsers
Reference Prices, Products, & Attributes
Consumers and Retailing

David L. Kurtz
Distinguished Professor, Marketing
R. A. & Vivian Young Chair in Marketing
Sam M. Walton College of Business
Office: WCOB 314
PH: (479) 575-6035
dkurtz@walton.uark.edu

Degrees
BA, Davis & Elkins College, Business Management, 1963
MBA, University of Arkansas, 1963
Ph.D., University of Arkansas, Marketing, 1969

Teaching Areas
Principles of Marketing
Sales Management

Research Interests
Marketing Education Issues

Molly I. Rapert
Associate Professor, Marketing
Sam M. Walton College of Business
Office: WCOB 312
PH: (479) 575-7707
mrapert@walton.uark.edu

 

Degrees
BSBA, University of Arkansas, Marketing, 1985
MBA, University of Arkansas, Business, 1987
Ph.D., Memphis State University, Marketing, 1992

Teaching Areas
Marketing Management
Marketing Research
Global Consumers

Research Interests
Intrafirm Relationships that Facilitate Strategic Marketing Initiatives
Sustainability as a Competitive Advantage
Communication Networks within Organizations

Robert E. Stassen
Associate Professor, Marketing
Sam M. Walton College of Business
Office: WCOB 320
PH: (479) 575-6155
bstassen@walton.uark.edu 

 
Degrees
BS, University of Minnesota, Agronomy & Horticulture, 1979
MBA, University of Nebraska - Lincoln, Finance, 1986
Ph.D., University of Nebraska - Lincoln, Marketing, 1989

Teaching Areas
Marketing Research
Retail Marketing Strategy
Retail Buying and Merchandise Control

Research Interests
Distribution
Franchising
Retailing

Scot Burton
Professor, Marketing
Wal-Mart Chair in Marketing
Sam M. Walton College of Business
Office: WCOB 317
PH: (479) 575-5398
sburton@walton.uark.edu

Degrees
BBA, University of Texas at Austin, Marketing
MBA, University of Texas at Austin (Finance and Marketing)
Ph.D., University of Houston, Marketing

Teaching Areas
Global Marketing (Undergraduate)
Consumer and Market Research (MBA)
Seminar in Research Methods (PhD)

Research Interests
Consumer Response to Advertising and Promotion
Consumer Welfare and Public Policy Issues
Measurement in Survey Research

Nicole Cox
Visiting Instructor, Marketing
Sam M. Walton College of Business
Office: WCOB 311
PH: (479) 575-4137
ncox@walton.uark.edu

 


Degrees
BS, College of the Ozarks, Management, 1992
MBA, University of Arkansas, Management/Marketing, 1994

Teaching Areas
Marketing Research
Retail Strategy
Category Analysis and Management

Molly R. Jensen
Visiting Assistant Professor, Marketing
Sam M. Walton College of Business
Office:  WCOB 311
PH:  (479) 575-5503
mjensen@walton.uark.edu

 

   

Degrees
BS, Southwest Missouri State University, Psychology, 1988
MA, University of Arkansas, Social Psychology, 1991
Ph.D., University of Arkansas, Social Psychology, 1997

Teaching Areas
Consumer Behavior
Data Analysis

Steven W. Kopp
Associate Professor, Marketing
Coordinator, Ph.D. Program
Sam M. Walton College of Business
Office:  WCOB 323 
PH:  (479) 575-3228
skopp@walton.uark.edu

Degrees
BS, University of Missouri, Rolla, Geological Engineering, 1981
MBA, University of Southern Mississippi, Hattiesburg, 1986
Ph.D., Michigan State University, Marketing, 1994

Teaching Areas
Marketing Research
Marketing Management
Special Problems in Marketing

Research Interests
Intellectual Property in Marketing Strategy
Consumer Decision-Making
Marketing and Public Policy

Jeff B. Murray
Professor, Marketing
Sam M. Walton College of Business
Office: WCOB 324
PH: (479) 575-6206
murray@walton.uark.edu

 

Degrees
BA, University of Northern Colorado, Social Science, 1978
MA, University of Northern Colorado, Sociology, 1981
Ph.D., Virgina Tech, Marketing, 1987

Teaching Areas
Shopper, Buyer, and Consumer Behavior
Managing Ideas, Products, and Services
Interpretive Consumer Research

Research Interests
Consumer Culture Theory
Interpretive Consumer Research
Fashion and the Body

Ronn J. Smith
Assistant Professor, Marketing
Sam M. Walton College of Business 
Office: WCOB 325
PH: (479) 575-4632
rjsmith@walton.uark.edu

 

Degrees
BS, Montana State University at Billings, Business Administration, 1999
MS, Montana State University at Billings, Information Processing and Communication, 2000
Ph.D., Washington State University, Marketing, 2004

Teaching Areas
Markets and Consumers
Marketing Theory Ph.D. Seminar

Research Interests
Consumer Psychology
Consumer Behavior 

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